Coverart for item
The Resource The next evolution of marketing : connect with your customers by marketing with meaning, Bob Gilbreath

The next evolution of marketing : connect with your customers by marketing with meaning, Bob Gilbreath

Label
The next evolution of marketing : connect with your customers by marketing with meaning
Title
The next evolution of marketing
Title remainder
connect with your customers by marketing with meaning
Statement of responsibility
Bob Gilbreath
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
The old interruptive model of marketing doesn't work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase
Accompanying matter
technical information on music
Cataloging source
PLAYA
http://library.link/vocab/creatorName
Gilbreath, Bob
Dewey number
658.8
Form of composition
not applicable
Format of music
not applicable
LC call number
HF5415
LC item number
.G467 2010d
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Performed by Bruce Reizen
http://library.link/vocab/relatedWorkOrContributorName
  • Reizen, Bruce
  • Brilliance Audio (Firm)
  • Playaway Digital Audio
  • Findaway World, LLC
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • Customer relations
Target audience
adult
Transposition and arrangement
not applicable
Label
The next evolution of marketing : connect with your customers by marketing with meaning, Bob Gilbreath
Instantiates
Publication
Note
  • One set of earphones and one AAA battery required for playback
  • In container (21 x 13 x 3 cm.)
  • Title from Playaway label
  • Issued on Playaway, a dedicated audio media player
  • Previously released by Brilliance Audio, p2009
  • "HD audio"--Container
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
other
Carrier category code
  • cz
Carrier MARC source
rdacarrier
Configuration of playback channels
other
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
1248469
Dimensions
3 3/8 x 2 1/8 in.
Dimensions
  • other
  • unknown
Edition
Unabridged.
Extent
1 sound media player (approximately 10 hr.)
Form of item
electronic
Groove width / pitch
not applicable
Isbn
9781441828118
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
Level of compression
unknown
Media category
audio
Media MARC source
rdamedia
Media type code
  • s
Other physical details
digital
Publisher number
10599
Quality assurance targets
absent
Reformatting quality
unknown
Special playback characteristics
digital recording
Specific material designation
other
Speed
other
System control number
  • (Sirsi) u549565
  • (Sirsi) 1248469
  • (OCoLC)461310935
Tape configuration
not applicable
Tape width
not applicable
Label
The next evolution of marketing : connect with your customers by marketing with meaning, Bob Gilbreath
Publication
Note
  • One set of earphones and one AAA battery required for playback
  • In container (21 x 13 x 3 cm.)
  • Title from Playaway label
  • Issued on Playaway, a dedicated audio media player
  • Previously released by Brilliance Audio, p2009
  • "HD audio"--Container
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
other
Carrier category code
  • cz
Carrier MARC source
rdacarrier
Configuration of playback channels
other
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
1248469
Dimensions
3 3/8 x 2 1/8 in.
Dimensions
  • other
  • unknown
Edition
Unabridged.
Extent
1 sound media player (approximately 10 hr.)
Form of item
electronic
Groove width / pitch
not applicable
Isbn
9781441828118
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
Level of compression
unknown
Media category
audio
Media MARC source
rdamedia
Media type code
  • s
Other physical details
digital
Publisher number
10599
Quality assurance targets
absent
Reformatting quality
unknown
Special playback characteristics
digital recording
Specific material designation
other
Speed
other
System control number
  • (Sirsi) u549565
  • (Sirsi) 1248469
  • (OCoLC)461310935
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Manchester-by-the-Sea Public LibraryBorrow it
      15 Union Street, Manchester, MA, 01944, US
      42.5749735 -70.77138570000001
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