Bibliograph

How innovation really works, using the trillion-dollar R & D fix to drive growth, Anne Marie Knott

Type

Label

How innovation really works, using the trillion-dollar R & D fix to drive growth, Anne Marie Knott

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

How innovation really works

Nature of contents

bibliography

Oclc number

974212054

Responsibility statement

Anne Marie Knott

Sub title

using the trillion-dollar R & D fix to drive growth

Summary

"First introduced in [the author's] influential Harvard Business Review article, RQ (Research Quotient) is a revolutionary new tool that measures a company's R & D capability--its ability to convert investment in R & D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provices a guide for how much they should invest in R & D to ensure that investment will increase revenues, profits, and market value.", Dust jacket

Table Of Contents

The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R & D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R & D -- Misconception 6: R & D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours

Classification