Building a buzz, libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Type
Label
Building a buzz, libraries & word-of-mouth marketing, Peggy Barber and Linda Wallace
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Building a buzz
Nature of contents
bibliography
Oclc number
421532522
Responsibility statement
Peggy Barber and Linda Wallace
Sub title
libraries & word-of-mouth marketing
Table Of Contents
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
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