Manchester-by-the-Sea Public Library

Streampunks, YouTube and the rebels remaking media, Robert Kyncl with Maany Peyvan

eng

no index present

non fiction

Streampunks

986523624

Robert Kyncl with Maany Peyvan

YouTube and the rebels remaking media

"In Streampunks: YouTube and The Revolutionaries Remaking Media, industry veteran Robert Kyncl explains how YouTube has changed the entertainment more in the past ten years than in the previous sixty. With a boots-on-the-ground account of the upstart company who brought video to your computer screen and phone streaming video, Kyncl, now YouTube's Chief Business Officer, in collaboration with Google speechwriter Maany Peyvan, reveals the people, principles, and practices reshaping the way media gets created and consumed. With behind the scenes stories of the most influential stars on camera and the dealmakers brokering the future of entertainment,l Kyncl discusses his career at three of the most innovative media companies: HBO, Netflix and YouTube. He describes the new rules of entertainment and how and why the media landscape is being so radically transformed. STREAMPUNKS persuasively makes the point that, despite concerns about an era of "Peak TV" overwhelming audiences or technology impoverishing artists and undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse and immersive content. Meet the future of entertainment in Streampunks"--, Provided by publisher

Rise of the streampunks: your orientation to a new class of creators -- Superwoman comes to the supermarket: why shelf space is the key to understanding how the media industry works today -- Nerding out: the Green brothers and the importance of online community building -- True blue hair: Tyler Oakley, authenticity, and the changing nature of celebrity -- No passport necessary: Lilly Singh, Mr. Bean, K-pop, and the global media melting pot -- Show me something I haven't seen before: satire, representation, and bias in online video -- Stick to your quilting: the deep appeal of narrow niches -- The struggle is real: why today's stars have to give 110 percent in a 24/7 world -- Revenue streams: funding creativity in the digital age -- "This just uploaded...": Vice, Storyful, and the new business of the news business -- Pardon [strike through] Welcome the interruption: Casey Neistat is making ads great again -- Streampunk rock!: the fall and rise of the music industry -- What to watch next: just when you had millennials figured out, here comes Gen Z -- Conclusion: A window to the world

Stream punksYouTube and the rebels remaking media