The next evolution of marketing, connect with your customers by marketing with meaning, Bob Gilbreath
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The next evolution of marketing, connect with your customers by marketing with meaning, Bob Gilbreath
Language
eng
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Main title
The next evolution of marketing
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Oclc number
461310935
Responsibility statement
Bob Gilbreath
Sub title
connect with your customers by marketing with meaning
Summary
The old interruptive model of marketing doesn't work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath's hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase
Target audience
adult
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