Sold on language, how advertisers talk to you and what this says about you, Julie Sedivy, Greg Carlson
Type
Label
Sold on language, how advertisers talk to you and what this says about you, Julie Sedivy, Greg Carlson
Language
eng
Bibliography note
Includes bibliographical references (p. [291]-305) and index
Illustrations
mapsillustrations
Index
index present
Literary Form
non fiction
Main title
Sold on language
Nature of contents
bibliography
Oclc number
660087962
Responsibility statement
Julie Sedivy, Greg Carlson
Sub title
how advertisers talk to you and what this says about you
Table Of Contents
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice